Samsung x Ateljé

Y2K

This project was a collaboration between Samsung and Dutch accessory brand Ateljé.

For the collection launch I set up a Y2K inspired campaign shoot existing of multiple days, delivering social and campaign video content, lifestyle shots and products shots.

I was responsible for location scouting, model selection, crew selection (photographer, videographer, styling, HMUA, …) scripting, creative direction, …

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