Galaxy S23 launch
For the launch of Samsung’s flagship smartphone back in 2022, the Galaxy S23, I set up a ‘Nightography’-inspired campaign shoot existing of multiple days, delivering social and campaign video content, lifestyle shots and products shots.
I worked together with multiple influencers to become ambassadors for the new phone. I put all of them in a different setting connected to ‘Nightography’.
I was responsible for location scouting, influencer selection, crew selection (photographer, videographer, styling, HMUA, …) scripting, creative direction, …
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