Upway

Upway Belgium & The Netherlands launch

For the launch of French electrical bike brand Upway on the Belgian and Dutch market, we invited Dutch and Belgian artists to customize an Upway bike to their own personal style.

I set up a small shoot with all of the artists in their own personal space/atelier to make a small photo reportage about them and their personalized bike.

I was responsible for artist selection, co-creative process behind their artwork, photography, editing, publishing, creative direction.

Besides the artist, we also worked together with content creators. I set up a shoot day with the content creators, delivering video content, pictures and behind the scenes content.